Burton Snowboard

Burton snowboard design for women aged 18 to 25. It was inspired by: High School Musical 3 because aged 18 is when they graduate from high school and get their yearbooks. All those doodles and illustrations on scrapbooks or yearbooks reminded me of the joy to freedom. My keywords were: dreamy, fantasy, and joy.

The castle on the middle of the board symbolizes fantasy and happiness because those castles only appears in fairytales and dreams. It symbolizes happiness because it also symbolizes "Disneyland" which is the happiest place on earth. The doodles shows infatuation of high school students where they make drawings on their notebooks.